Murwillumbah
/You may have seen some murals popping up about town funded by the Murwillumbah CID grant. This project sprouts to be for everyone however this in not the case. The project has fallen short in many aspects of project consultation and delivery. I grew up in the Tweed Valley, attended High School in Murwillumbah and moved back to the Tweed Valley to be close to family residing locally since 2010. I have 25 years professional experience as a self employed mural artist and have pioneered many of these types of projects with my experience in community arts second to none. Given my dedication to Public Art and murals and ties to the specific locations as detailed and pictured below, It appears either incompetence or exclusionary practices have played a role in this instance. Furthermore the lack of local content is disappointing with many the artists commissioned from outside the area whilst others lacking experience in large scale works.
Please find communications below with Business Murwillumbah who have initially responded and indicated opportunity to work together however my email has been blocked and there has been no reply from a follow up web contact form submission on my behalf to maintain communication.
8th April 2025: Contacted Business Chamber
Dear Business Murwillumbah,
I am writing in regards to recent public arts projects funded in Murwillumbah as it appears disingenuous that Business Murwillumbah has not supported local business in this instance, instead employing contractors from elsewhere. There are more creatives in the Northern Rivers than anywhere else however many artists such as myself continue to leave the area for work.
Since growing up in the Tweed Valley I have 31 years experience in public art and murals working full time self employed for the past 25 years. I have been a pioneer of many youth and community arts projects, worked with 115 schools, completed thousands of large scale commissions and been a finalist and winner in local and international competitions.
I rented a working studio & gallery space in Proudfoots Lane during 2013/14 where I held 4 solo exhibitions and also created numerous murals in Proudfoots Lane along with facilitating stencil art workshops and participating in community events. I had completed designs for Bowerbird however this site did not come to fruition due to owners permission. I feel in this instance I have again been overlooked or excluded given my dedication to the specific area and experience with this type of project being second to none.
In a broader context is disappointing M-Arts haven’t supported local mural artists and this coincides with exclusionary practices by local government. For this reason I complete dozens of murals each year across Queensland each year for schools, business, community groups and local government. I used to be local however now I just live in Murwillumbah.
Regards,
8th April: Reply from business chamber
Thank you for your email and for taking the time to share your background, experience, and concerns regarding recent public art projects in Murwillumbah. I also appreciate your interest in the Community Improvement District (CID) Pilot Program, which Business Murwillumbah has been working on since August last year.
Since the beginning of this initiative, we’ve undertaken extensive local engagement with community members, artists, business owners, and property owners throughout the Murwillumbah CBD. This included a broad promotional campaign across social media, local newspapers, TV, and printed materials around town, as well as pop-up information stalls at the markets, Sunnyside Mall, and other CBD locations. We also circulated EDMs to those who expressed interest and regularly engaged with our Business Chamber members.
Were you part of any of the community groups or surveys during that engagement period? The consultation phase spanned several weeks and has since informed the development of strategies and a proposed framework to submit to the NSW Government to help ensure the long-term success of the CID project in Murwillumbah.
In terms of public art, we held a street fair in November 2024 in South Prospero Street, which included a showcase of street art in the area. I’m not sure if any of the works on display at the time were yours. For the recent mural projects, one of our local business members led the artist selection, guided by a specific brief that emerged from the engagement process. To our knowledge, all the artists involved do have a connection to the Tweed area.
That said, we completely understand your desire to contribute to the public art landscape in Murwillumbah. Proudfoots Lane remains a key part of the town’s creative identity, and there are still several spaces—such as loading dock gates and laneway doors—that could benefit from artistic activation. If there’s a particular area you'd like to work on, I’d be happy to help by contacting the relevant property owner on your behalf to explore permissions.
I hope this helps clarify the context of the current projects. Business Murwillumbah is always looking to welcome creative professionals into our network. I’d encourage you to come along to one of our Business Chamber events, follow us on social media, or sign up for our EDMs to stay up to date and get involved.
Thanks again for reaching out, and I look forward to staying in touch.
Regards,
15th April: Reply to Business Chamber I was unable to send the below reply due to my email being blocked. I also submitted a web contact form on 22nd April to the Murwillumbah business chamber with my details and a short message however there has been no reply or contact.
Dear Business Murwillumbah,
Thank you for your prompt reply and information. I am a previous member of the business chamber. The Sauce Studio assisted Annie Longland to set up the original Murwillumbah Arts Trail and participated in markets and community activities amongst numerous commissions across the Tweed. I have been a finalist in the Border Art Prize, assisted with the Caldera Panorama Mural and my work can be seen at schools, surf clubs, supermarkets, gyms, aged care facilities, nurseries and a range of businesses across the Tweed. Whilst I understand consultation was completed for the CID project it is somewhat uncanny that a local artist with 25 years professional experience and ties to the specific mural locations could be overlooked, a simple google search of “Murwillumbah Mural” shows results on the first page. I encourage the support of all levels of artists and whilst there needs to be opportunity for emerging practitioners, as a pioneer of these types of projects across Australia to be overlooked indicates either a lack of knowledge of public art or an intentional avoidance. The absence of contact throughout an “extensive” consultative process and the commissioning of artists from Brisbane and outside of the Tweed on prime CBD wallspace is congruent with a disingenuous approach.
Furthermore I was also contacted by Tweed Regional Museum some time ago who assured me she would pass on my details and let me know when opportunities for mural activations were open. I discussed my work with Museums such at Australian Age of Dinosaurs, Redlands Coast & Millmerran Museums however the contact was to invite me to the street art party at Prospero st and pontificate the historical significance of the graffiti art in the carpark. I noted that some of my early work had been covered at that location and the site was curated to show a narrow, limited version of history. I respectfully declined to attend the event due to experiences of bullying which I don’t feel appropriate to divulge in detail via email and urged the council staff member to investigate contractors prior to engagement specifically regarding criminal history and appropriateness in relation to working with young people.
As you are aware I have completed numerous murals in proud foots lane each as in-house/artist driven projects with no funding or external support. Despite the positive community response to much of my efforts all of my Murwillumbah murals in public spaces have been removed (with the exception of Newell Park) after threats from a local business owner were made to myself, family and friends and personalised vandalism on my studio and many of my local murals. I was then vilified by the local news paper who had ignored media releases and invitations over a few years regarding exhibitions in my Proudfoots lane studio and other successes such as winning an international mural competition.
At one site I had approached council for support and pitched the idea of a mural competition to attract interstate/international artists and create an annual tourism event. Council declined to support the concept as it was a private wall so I painted an almost 50m long mural with the owners permission and assistance for a number of experienced artists as a contribution to the Murwillumbah Arts Trail. Council then undermined my permission and contract with the owner and funded an artist from outside the area to cover my work without any decommissioning process or respect. This is one example of maybe a dozen occasions where local government has excluded myself, bypassed policy, removed my work or preferred far less appropriate, inexperienced or unskilled contractor.
I appreciate your willingness to work together and it may be beneficial to meet to discuss opportunities and issues in more detail however I am unsure how to approach new work given past experiences.
Regards,