Studio Direct

This month in The Sauce Studio we’ve said goodbye to some canvases and hello to some new faces. Sauce has enjoyed using the studio to focus on more canvas work and to utilize the space for cataloging, re-arranging and finalizing unfinished works. As an artist, the creative practice of creating new works is always a challenge, but having the studio helps with the mundane and organizational details necessary for a consistent artistic output. If you want to commission Sauce, feel free to contact us here, or drop by the studio in Murwillumbah.



Clean Up Our Streets

The Weekend Edition of Daily News (July 20-21 2013) heralded the beginning of a campaign aimed at attacking vandals in the Tweed Shire. The Clean Up Our Streets is a Daily News initiative which shows a complete disregard for Hip Hop culture, and was poorly researched. As a professional Mural and Aerosol Artist, with over a decade of experience, Sauce is getting tired of the vilification and slander which the media constantly propagates. Below is a media release and our letter of complaint to the paper which outlines some of The Sauce Studio’s objections to this portrayal of graffiti. 

 

                                                                     Media Release 22/07/2013.

The weekend edition (July 20th-21st 2013) of the Daily News made scandalous claims about graffiti and vandalism in the Tweed Shire by highlighting several different ‘hot spots’ where graffiti style vandalism occurs. The article announced a new campaign called ‘Clean Up Our Streets’, however local artist Sauce, says the article is nothing more than “scaremongering and inflammatory’. 

 

Sauce, who has over a decade of professional mural and aerosol art experience explained how articles such as this seek to marginalize youth culture and denigrate the Hip Hop movement. “I’ve spent over a decade advocating the need for recognition of aerosol art as a legitimate art form and articles such as this do nothing except whip people into a frenzy. It doesn’t look at the real issues. This is a multi-faceted topic and ultimately, aerosol artists still don’t have places to paint and the local council doesn’t have money for public art for the next two budgets.”

 

Earlier this year, Sauce opened an art studio in the heart of the Murwillumbah CBD where the public can experience the different forms of aerosol art. The aim of the studio is to reinforce the positive value aerosol art and to introduce new people to the art form.   

 

 

 

Sauce’s work can be seen @ /

 

 

Ainslie Rose

Communications and Arts Development Manager

The Sauce Studio

Shop 4/15 CNR of Proudfoots LN & Commercial RD

Murwillumbah

02 6672 1929

Letter of Compaint                    
To Whom it May Concern,
                      Please allow my to introduce myself. My name is Ainslie and I am the Communications and Arts Development Manager at The Sauce Studio. The Sauce Studio is the workshop and retail space of professional mural artist, Sauce. Sauce has over a decade of professional experience in creating public art and murals and his work can be seen all over the East Coast of Australia.

I am writing this letter in regards to the “Clean Up Our Streets” campaign as shown in the Saturday 20th July edition of the Daily News. I would like to voice my concerns about the inflammatory language used in the article and unnecessary marginalization of aerosol art and Hip Hop culture. While I understand the need to discourage unwanted vandalism and unwanted and un-commissioned graffiti the manner in which the article suggests the issue is approached in nothing short of cheap and scandalous. As stated previously, Sauce is a professional mural artist with over a decade of experience, and in March this year we open The Sauce Studio in the heart of the Murwillumbah CBD. We felt there was a need to further inform the public about the benefits of aerosol art and hip hop culture. We also sought to stimulate the increase of professional public murals in the Tweed and Northern Rivers area as when they are executed with cultural sensitivity they can be a simple and cost effective method of graffiti prevention. 

The article in the Saturday’s edition of the Daily News is poorly researched as The Sauce Studio was not contacted for comment. Not only have we contacted this publication about the opening night, the image shown on page 7 titled ‘Under the Murwillumbah Bridge’ is less than 50 metres from the studio door. It is this lack of research which ignored the facts does not seek to portray this issue as a multi facetted subject. 
Further to this, the article does not mention the absolute lack of funding from council to assist with this issue. Both myself and Sauce have approached Tweed Shire Council to attempt the broaden their cultural awareness of this topic and enquire about the budget for public art programs. So far we have been informed there is no budget for such events for the next two years. If this article was well researched, this information would be brought to light, and the truth about public art, murals and aerosol art would be available to the public. 

I urge the Daily News to contact myself or Sauce at the Sauce Studio as it is clear there is no cultural sensitivity nor ability to research such a complex issue.
Ainslie Rose

OSHC PCYC

When I received the following list from the kids at Holland Park State School Outside School Hours Care I thought they were pulling my leg. 

A pickle
Nike, converse, vans (shoe brand logos)
Ironman
Invader zim
Lightning bolts
Easter eggs
TNT and explosion
Rainbow
Coke bottle with ‘PCYC’ on label instead of ‘coke’
Stars
Ninja stars
Alien and ray gun
Graffiti writing - ‘SENIOR OSHC’
Leprichauns with pot of gold
F1 eleven

Some of the things didn’t make the final cut, but with a bit of imagination, I managed to squeeze as many possible item in for the undercover mural. It was great to work with Mt. Gravatt PCYC again on another fun interior mural. 




BCC Wipes Out Another Mural

At Aerograffix, we were contacted recently by a Community Worker for a new graffiti prevention project. Initially, I (Ainslie) was excited, as I thought the project sounded exciting, exactly what Brisbane needed, BUT….after three scheduled meeting attempts, and waiting for over an hour for a ‘catch up over coffee’ I realized my meeting with the Community Worker was overrated.


The worker wouldn’t tell me what was required or expected of Aerograffix. There was no mention of where any of the projects would happen, or even if a mural would be created. When I specifically asked what services we would be required to deliver, I wasn’t given a straight answer. I was told, we would have to go to community meetings. Fair enough, given that it is a community project, it’s only fair that the community decides on what would be most suitable. I told the Community Worker that myself and Christian would be willing to go to meetings, but, since we operate as a business, we would have to act as one and therefore, charge for any further services provided. I said we were more than willing to come to the table, we just needed something on the table to come for, so to speak. It was clear, the Community Worker wanted someone to work for free. Again, fair enough if someone is starting their career or when budgets are tight, but I did a little digging. It turns out this is a part of a $150,000 project in Brisbane, which was given out of a 3 million dollar fund from the Federal Government. If a project is to attract industry professionals, then it is necessary to have the right funding to do so. 

 

A few days later, I received an email, informing us at Aerograffix that the Durack Guides Hall was going to be re-painted as a part of the Walls and Colours project, as it required rebranding. This is the same Durack Guides Hall which Christian painted in March 2007 which required very little maintenance and was a successful project. In the same email, I was informed that Christian could not be paid if he wanted to be involved in the rebranding and repainting process. 

 

Sure, I understand budgets are tight, and I completely understand that Aerograffix doesn’t need to be involved with every mural project in Brisbane, but…

 

How is it ‘in the sprit of community’ to paint over one mural with another? And why call us out to a meeting, not telling us any information about some ephemeral community project for which there apparently is no budget for? 

 

Long story short, this is another example of BCC completely missing the mark with graffiti prevention and working with industry professionals. 

 

We’re not happy with this, and we’ve voiced our concerns. Feel free to voice your concerns too. 

 

Below are pictures of the existing murals which were completed in 2007.




Blackbook

For the uninitiated, a Blackbook is where aerosol artists sketch out different ideas and concepts for new pieces. Typically, a Blackbook has a black cover with white pages, hence the name Blackbook. This is where the art form is developed, and allows for an exploration of the imagination. A Blackbook is more than delinquents planning their next line of attack for tagging walls, it’s about hand crafting new lettering forms and delving into the unkown. Sometimes writers might swap sketches in each others Blackbooks in a collaboration or as an organic method of mentoring younger and underveloped artists. Either way, a Blackbook is deeply personal, similar to a pictorial diary. In Sauce’s Blackbook there are simple doodles smashed out while waiting in airports and meticulously planned details for large scale projects. 


 

The Benefits of a Mural (Part two)

 

Welcome back to part two of ‘The Benefits of a Mural’. In the previous post we explained how a mural can be a cost effective method of graffiti prevention and how it differs from digital printing. In this post, we will explain the human elements of a mural.

 


 

A mural can be a cost effective method of creating a sense of pride and ownership for schools, community organisations and sporting clubs. The design elements of the creative process can provide your organisation with effective tools to make your space your own. The use of a mural creates a brand alignment with the handcrafted, bespoke and artisan elements of sign-writing. This type of visual communication speaks above the convoluted clip-art images we are all familiar with. By commissioning a professional mural artist to create a mural for your organisation, you are immediately communicating differently with your client base. 

 

 

 

Murals are also a great way to enliven a usually dull or dead space that would be usually ignored or avoided. Through the use of colour, you can make a feature of a normally wasted space. The human element of the design process provides a platform of realness to your organisation. The application process alone allows a level of flexibility which is unmatched with other sign-writing or visual advertising methods.

 


Feel free to contact us at Aerograffix to discuss your creative needs. We’d love to have a chat about your mural project.   


The Benefits of a Mural (Part one)

There are numerous different options available for advertising and aesthetic improvement for walls and architecture, and it can be difficult to decide on one style or feature. Sauce has over a decade of experience with creating professional murals, all over the east coast of Australia, so let him make the decision easier for you.

 

With the availability of digital prints, advertising and sign writing, it can be easy to get lost in the crowd. By choosing a mural to decorate the exterior of your building, it communicates your ideas with your client basein a more subtle and sophisticated manner. It’s the difference between screaming through a mega-phone at your audience and having a quiet coffee with a friend. A mural can blend art with advertising and leave a longer more lasting impression with your audience.

A mural is also an excellent method of graffiti prevention. By using aerosols and a culturally sensitive design, a mural can be a highly cost effective graffiti prevention measure. There is no fail safe method, however, aerosol art is a part of the solution, and when incorporated with the building design or structure, a mural can also be a striking feature.

 

Stay tuned for parts two and three and find out how a mural is the best choice for your business.